Plausible lies and half truths

So what is it then? A plausible lie or a half truth?
Before refrigerator trucks were invented, slaughtered animals had to be eviscerated before transport. Leftover bits of internal organs - especially hepatic tissue - greatly increased the chance of the meat spoiling. On the other hand, a properly gutted and cleaned animal could be kept in dry linen for almost a day (depending on the weather, of course), and transported to its destination unspoiled. Hence the word "deliver".
I dont know the answer, and frankly knowing perhaps is really the point- what really stupefies me is how this guys was creative enough to come up with this on the fly, just after reading a posting at a blog.. Cool stuff. Check the Kottke.org post for more